Love How You Feel in Back Appeal by Wacoal

If you’ve loved Wacoal for its fit and quality, the Back Appeal® Bra will feel instantly familiar. Designed to smooth the back and sides with gentle support, it creates a sleek silhouette under anything you wear — without ever feeling tight or fussy.

• Smooths the back and sides — for a sleek, seamless look under clothes.
• Supportive yet soft — wide back band offers gentle shaping without pinching.
• Lightly contoured cups — provide lift, comfort, and natural shaping all day.
• Trusted Wacoal quality — expertly designed for lasting comfort and confidence.

Wacoal has built its legacy on craftsmanship and comfort, trusted for decades by women who appreciate lingerie that truly fits. With the closure of big department stores like The Bay, you can still find your favourite Wacoal bras in Canada right here — shipped with care from British Columbia.

It’s everything you expect from Wacoal: timeless design, everyday comfort, and that just-right feel that makes getting dressed effortless.