Welcome Huha - Healthy Undies Inside and Out

Welcome Huha - Healthy Undies Inside and Out

How could underwear be made better?

Through turning standards on their head, from design to materials, Huha has found its unique place in the market.

It's a place that steers away from synthetics and towards designs and materials that are better.

To create underwear that care for you, down there.

Not just underwear. Undercare.

Huha founder Alexa wanted underwear that cared for women better. Sensitive to fabrics and trims, the irritation and discomfort born by unthoughtful underwear was no stranger to her. And after experiencing recurring UTIs that made it impossible for her to wear synthetic undies, she knew something needed to change.

This is where Huha began.

From a determination to make the most basic, under-innovated garment better.

Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide. Zinc oxide possesses antibacterial and odor-reducing properties to help stop unwanted odour caused by bacteria. 

Okay, so the minerals work—but for how long? As Huha’s fabric is spun, the zinc oxide is embedded right into the material. It’s been tested to withstand over 100 washes, so you can toss those undies directly into the machine.

Friendly for your nether-regions

Their unique gusset is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable seams that lead to sensory overload!


Sustainably derived from mother nature

TENCEL™ Lyocell fibers are derived from sustainably managed forests. TENCEL™ Modal x Micro fibers are mainly manufactured from the renewable raw material beech wood, sourced from sustainable forests in Austria and neighboring countries. In addition, smartcel™ sensitive is made from FSC certified wood.

Absorbs moisture more efficiently than cotton

TENCEL™ Lyocell cellulose fibers absorb moisture more efficiently than cotton. This supports the body’s natural thermal regulating mechanism, keeping your skin feeling cool and dry throughout the day and night.


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