Prima Donna Fall 2023

“The first time I discovered PrimaDonna, I thought: wow! So this is what it feels like to wear lingerie that looks incredible and fits like a dream. And that instantly changes the way you see yourself.” - Inge

  • Huha Mineral Underwear

    How could underwear be made better?

    Through turning standards on their head, from design to materials, Huha has found its unique place in the market.

    It's a place that steers away from synthetics and towards designs and materials that are better.

    To create underwear that care for you, down there.

    Shop the Collection 
  • Cosabella Lingerie

    It's time for a closet refresh. Thankfully, the new Cosabella collections are here! Designed with care from premium, quality materials, always created with you in mind. The Cosabella philosophy is rooted in exceptional Italian craftsmanship.

    Shop the Collection 

    Connect with a feeling like no other. Our Seafolly swimwear collections inspire women around the world to truly embrace and enjoy the beach.

    Shop Seafolly 
  • Montara Collection by Prima Donna

    Montara is a brand new basics collection that has the famous perfect fit you know and love from Prima Donna -- at way-nice prices!

    Find your new everyday favourite in Wire-Free (up to G cup) and Full Cup (up to K cup.)

    Shop the Collection 
  • Dita Von Teese Sale

    Indulge in luxurious designs by the renowned Dita Von Teese at unbeatable prices. Elevate your allure with exquisite pieces that capture elegance and confidence.

    Bras: $54.99

    Panties and Suspenders: $34.99

    Shop Dita Deals 
  • Curvy Couture Sale

    Stylish & Supportive: Enjoy the fusion of fashion and function with Curvy Couture's trendsetting designs that prioritize your comfort. Embrace your unique curves with cup sizes ranging from D to H.

    Bras: $54.99

    Panties: $19.99

    Shop Curvy Clearance 
  • Visit us in person

    Located in beautiful Nelson, British Columbia, we've been sourcing the finest international lingerie and swimwear brands and bringing them to you since 2002.

    Location & Hours 
  • Fast and easy shipping

    Your online order will be picked, packed, and shipped within one business day via Expedited parcel service from Canada Post or UPS.

    Learn more about shipping