When you come to Esprit de la Femme for a bra fitting, it will be from a FabFit™ Academy Certified Fitter. The FabFit method is the only industry standard for bra fitting and was created by Ali Cudby, America’s #1 bra coach.
The FabFit method uses a more holistic and modern approach to fitting bras. Gone are measuring tapes and the confusing “+4” method… instead, we focus on how a bra should actually fit each woman’s unique body. Combining knowledge of proper fit, fabrics, styles, brands, body composition and physiology, means we can connect deeper with our customers to assess and deliver on their needs.