Anita Active Smart Control Sports Bra Receives ISPO Award

Anita active celebrates another ISPO Award! Our new smart control sports bra has won this renowned award for 2024. The ISPO Award is the quality seal for outstanding products and services in the sports industry. An independent expert jury makes their choice out of hundreds of applications, evaluating factors such as innovation, quality and functionality.

“We are thrilled to receive the ISPO Award for our smart control sports bra! This award honours excellent teamwork and our daily motivation to provide optimal support and wearing comfort for women in all their activities, regardless of their cup size,” remarks Katja Hartenstein (Head of R&D Shapewear at ANITA).

The smart control sports bra is all about a clear cut, clever detailing and a modern, strikingly minimalistic look. Whether for yoga or working out, it ensures top comfort for the wearer in a variety of activities. This is achieved with features such as seamless high-tech straps with breathable padding and soft clean cut elements that support the cups on the sides while offering a secure hold at the back. The cups are fully pre-formed without bothersome seams, with piqué on the outside and a soft, hydrophilic terry fabric on the inside – this combination ensures optimal sweat management. A mesh insert at the front acts as an additional ventilation zone.

The bra was specially developed for the needs of athletic women and features a wide selection of different cup sizes from A to G, as well as underbust measurements from 70 to 100. The Anita active smart control was launched in September 2024. Starting in spring 2025, the sports bra will also be available in black as well as white.s excellent teamwork and our daily motivation to provide optimal support and wearing comfort for women in all their activities, regardless of their cup size,” remarks Katja Hartenstein (Head of R&D Shapewear at ANITA).

The smart control sports bra is all about a clear cut, clever detailing and a modern, strikingly minimalistic look. Whether for yoga or working out, it ensures top comfort for the wearer in a variety of activities. This is achieved with features such as seamless high-tech straps with breathable padding and soft clean cut elements that support the cups on the sides while offering a secure hold at the back. The cups are fully pre-formed without bothersome seams, with piqué on the outside and a soft, hydrophilic terry fabric on the inside – this combination ensures optimal sweat management. A mesh insert at the front acts as an additional ventilation zone.

The bra was specially developed for the needs of athletic women and features a wide selection of different cup sizes from A to G, as well as underbust measurements from 70 to 100. The Anita active smart control was launched in September 2024. Starting in spring 2025, the sports bra will also be available in black as well as white.